BAO 2009 Swedish Tour posters – currently unpublished
I’m fascinated by all aspects of graphic design and branding and was delighted to be sent details of this particular branding exercise.
From the 25AH website:
Subject: Concert billboards for the ex-Abba member’s orchestra. Design rationale: With the music being a modern approach to a traditional Swedish folk music due in the midst of summer. We felt that the artwork needed to communicate the same, thus the joyful color scheme and modern outcome.
A Swedish design agency takes on the BAO brand for the 2009 Tour
These design concepts are clearly marked as ‘Unpublished’ so maybe they didn’t hit the mark, or maybe a decision hasn’t been made yet?
Check out all the designs in the series here.