The exclusive by Dan Carrier states that "The coup of a booking was clinched by events manager Paul Maskell and will form the culmination of a week-long celebration across London of all things Swedish planned for July, celebrating the country’s taking on a six-month presidency of the European Union."
Mr. Carrier states: Benny, who along with Agnetha, Björn, and Anni-Frid won the 1974 Eurovision song contest, said: “I have heard Hampstead Heath is beautiful and I look forward to performing there.”
Sweden’s ambassador to the UK Staffan Carlsson told Camden News: “Benny is very excited to be playing. The Swedish have a long tradition of dancing outdoors and the music we dance to is perfect for this."
“We long for the light and long to go outside after all those dark winter months, so we thought a little free outdoor concert would be a great idea.”
Mr Carlsson added: “He is going to play for at least two hours and it will be Swedish folk music with an Abba sound incorporated into it. He is quintessentially Swedish.”
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