Mamma Mia! to be shown on a 100ft screen at The O2 Arena in January
PR release: A giant 100ft screen will be built so an audience of 12,000 can see their favourite movie in all its glory. The audience will be encouraged to dress up in their Mamma Mia! gear and also sing a long to all their favourite ABBA hits.
From West End smash to global phenomenon, Mamma Mia!, the stage show, has already been seen by over 40 million people in over 200 major cities across North America, Australia, Europe and Asia since opening over a decade ago in London. The three women who created the worldwide smash stage hit – global producer, Judy Craymer, writer Catherine Johnson and director Phyllida Lloyd – repeated their roles in bringing the joyful, musical story to the big screen.
The movie has replicated the stage success and has grossed over £69.16 million at the UK box office and has been seen by over 4.6 million people in London. It also is the highest grossing film of all time at the UK and Irish box office.
David Campbell, Chief Executive and President of AEG Europe, owners and operators of The O2, commented: "The success of Mamma Mia! the film in the UK is incomparable. It has successfully brought the infectious music of ABBA to an entirely new generation. My children are already tugging at my sleeve to make sure I get them tickets for what will be a brilliant afternoon out."
Simon Hewlett, Managing Director of Universal Pictures International added: "Universal Pictures are delighted that The O2 will be staging these epic screenings. Watching Mamma Mia! The Movie with a large audience is one of the most uplifting experiences you can imagine and an audience at The O2 is as big as it gets.’"
Mamma Mia! will be shown twice at The O2 on 24 January with both an afternoon and evening viewing.
Tickets for the screening are on sale now via www.theo2.co.uk or by calling 0844 856 0202