"In the 70s, no one would admit that they liked Abba. Now it’s fine. It’s so kitsch. Kitsch is an excuse to defend the fact that they feel a common emotion. If it is kitsch. you put a sort of frame around something – to suggest you are being ironic. Actually, you aren’t. You are really enjoying it. I like Abba. I did then and I didn’t admit it. The snobbery of the time wouldn’t allow it.
I did admit it when I heard ‘Fernando’; I could not bear to keep the secret to myself anymore and also because I think there is a difference between Swedish sentimentality and LA sentimentality because the Swedish are so restrained emotionally. When they get sentimental it’s rather sweet and charming. What we really got me with "Fernando" was what the lower singer was doing, I don’t know her name. I spent months trying to learn that. It’s so obscure what she’s doing and very hard to sing. And then from being a sceptic I went over the top in the other direction. I really fell for them."