ABBA The Museum set to open in Stockholm next Spring

ABBA’s collected works will be showcased in a contemporary, interactive setting at Swedish Music Hall of Fame, a new exhibit venue located at Djurgården, Stockholm, set to open in 2013.

At last! ABBA the Museum will open in Djurgården, Stockholm in 2013
At last! ABBA The Museum will open in Djurgården, Stockholm in 2013

ABBA’s collected works will be showcased in a contemporary, interactive setting at Swedish Music Hall of Fame, a new exhibit venue located at Djurgården, Stockholm, set to open next year.

The great search for all things related to ABBA’s music, lyrics, stage costumes, musicals and films has gone on for quite some time. And Swedish Music Hall of Fame provides the perfect framework for it, says original ABBA member Björn Ulvaeus.

“ABBA The Museum will fit right in at Swedish Hall of Fame, as it is a part of Sweden’s pop history. And the location at Stockholm’s Djurgården feels like coming home,” says Ulvaeus.

Bjorn revealed he hoped all four former Abba members would attend the opening, set for April or May.

Behind the scenes, Mattias Hansson – Managing Director of ABBA The Museum – is in charge of getting the museum up and running.

“Swedish pop music is an important part of our cultural heritage”, says Hansson. ’And ABBA is one of our most well known international brands. It’s our duty to give their work a permanent space here.’

ABBA remains Sweden’s most successful band of all time, with sales of 378 million albums around the world. ABBA The Museum will span the band’s career all the way from the start in 1970, via the breakthrough with ’Waterloo’ in 1974, the grand world tours and finally, the split in 1983.

Since then, ABBA has lived on through a wide range of musical projects run by Björn Ulvaeus and Benny Andersson, whose musical ’Mamma Mia!’ revived the public’s interest in ABBA’s music yet again. An interest that never seems to fade – 1st October 2012, ’ABBA Gold’ was officially named the best-selling CD album ever in England.

“We’re proud and very happy that ABBA chose Swedish Music Hall of Fame to put their work on display and tell their own, personal story,” says Charlotte Wiking, Managing Director of Swedish Music Hall of Fame.

Swedish Music Hall of Fame will show temporary as well as permanent music exhibitions ranging from the 1920’s until today. In addition, there will be a Hall of Fame devoted to Swedish pop music. Several guest curators and music industry representatives will be involved in making the exhibitions interactive and experience-based. The venue will suit a wide audience, with a special nod to children and young people.

In addition to the exhibitions, the venue will also host unique events linked to current music happenings; small and intimate gigs; courses aimed at schools and music lovers; a hotel called Melody Hotel; a restaurant with a bar, and a shop.

ABBA The Museum will no doubt attract international attention and pull crowds into the 5,000 square ft building, situated between amusement park Gröna Lund and art gallery Liljevalchs at the heart of Djurgården.

In the first year alone, several hundred thousand Swedish and international visitors are expected to discover ABBA The Museum. The tickets are to be released later in the Autumn.

Some of the entertainment industry’s most prominent establishments stand behind ABBA The Museum: Parks and Resorts (Gröna Lund), Universal, Polar Music, Synergera Rättighetsförvaltning and Eventum have all contributed to its existence.

Proud business partners with an in-depth involvement include MasterCard, SJ, Stockholm Arlanda Airport and Viking Line. Media partners include SBS Radio and TV4. More partners will be added soon.

In the autumn of 2012, ABBA The Museum and its partners will arrange a press briefing presenting the museum’s contents, grand opening and ticket sales.

Bjorn attended the press launch

Abba’s Bjorn Ulvaeus has confessed he hated some of the bands stage costumes so much they made him feel ill.

The 67-year-old singer-songwriter made the revelation as he announced the opening of Abba The Museum, a venue dedicated to the Swedish quartet, which will be part of the Swedish music hall of fame opening in Stockholm next spring.

Bjorn revealed Abba members had helped contribute to the exhibition by emptying their closets of long-forgotten stage clothes, including 70s-style plateau boots and shiny costumes – some of which he would rather forget.

He said: “I had one costume that I particularly remember that was some kind of Superman leotard with a cape. It makes me sick when I see it.”

The museum will feature costumes, instruments and other mementos that were displayed in the Abba World exhibition that toured Europe and Australia in 2009-2011.

Bjorn revealed he hoped all four former Abba members would attend the opening, set for April or May.

He said: “We are the only group of that status that has never been reunited. I think that is cool. It is a strength for Abba that you remember those young, ambitious, energetic people during the 70s rather than some feeble old folks who feel compelled to get up and play all the time.”

“We quit at the absolute top,” Bjorn said. “And when we stopped it was to take a break and do some other things and then get back together again. But it never turned out that way.”

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2 thoughts on “ABBA The Museum set to open in Stockholm next Spring”

  1. As a big ABBA fan I’m thrilled to hear about an ABBA museum. As a matter of fact, we’re going to visit Stockholm next summer … Could life be better? 🙂

  2. Great news! It’s been a long time coming but it’s sure to be a huge success.
    Looks like a trip to Sweden sometime!
    From a lifelong fan.

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