ABBA the Museum – set to tour the world
The release reads: June 4, 2009, was the scheduled date for the opening of ABBA the Museum at Stora tullhuset in Stockholm. But a major delay in the process of renovating the building put an end to those plans. During the autumn, founders Ewa Wigenheim-Westman and Ulf Westman have worked hard in securing the future for the project. This goal has now been accomplished. As part of the process they have sold the project to Touring Exhibitions AB, which in turn will engage the founders in developing the exhibition.
Finding a new suitable location in Stockholm to establish ABBA the Museum in the summer of 2009 turned out to be difficult. Therefore, Ewa and Ulf developed a travelling concept in the shape of a touring exhibition, which the new owners will now put on a world tour. The location for the first exhibition has not yet been decided, but negotiations are underway with interested parties on an international level.
We’re very happy that ABBA the Museum will be launched this summer, although in a different form. We will be involved in completing the interactive exhibition we created but also, in a new company, use all the unique knowledge and experience we have gained in this project to develop and produce new concepts for the Swedish visitor and tourist industry. Sweden in general and Stockholm in particular have a large, unexploited tourist potential, and this is where we will be active with our knowledge and our entrepreneurial spirit, says Ulf Westman, MD of Attraction Design AB.