ABBAWORLD set for world premiere in London
ABBAWORLD looks set to become one of London’s most exciting experiences, bringing fans closer than ever before to the band by using state of the art technology and displaying previously unseen film and memorabilia across 30,000 square feet of space.
Magnus Danielsson, president of Touring Exhibitions, the company behind the project of celebrating the legendary group, is looking forward to the premiere: “We are moving ahead according to plan and we have found the perfect place and location for the world premiere of ABBAWORLD.
The venue selected for the world premiere of ABBAWORLD is a closely guarded secret whilst the necessary preparations take place; however, it is located in the heart of London’s West End, close to public transport, and it will meet the highest expectations of the fans of ABBA.
“It’s somewhat fitting that ABBAWORLD will make its premiere in the UK – the band have topped the charts here more times than anywhere else in the world. I am incredibly excited to be involved in something that is already generating an extraordinary level of interest” comments Phil Bowdery, President of Touring for Live Nation, the local promoter of ABBAWORLD.
Details of venue, premiere, on-sale date, and how to buy tickets will be released at a later point.
ABBAWORLD is a unique touring exhibition filled with music, original costumes, history, images, instruments and never-before-displayed memorabilia from the ABBA´s recording and performing heyday. ABBAWORLD is an interactive experience featuring the latest technology in sound, visuals, multimedia and communications. It is the only exhibition of its kind, with memorabilia approved by ABBA. Most of the items have been supplied exclusively by the quartet: Anni-Frid Lyngstad, Benny Andersson, Björn Ulvaeus, and Agnetha Fältskog.
For updated information please register at www.abbaworld.com (due September 18)
About Touring Exhibitions
Touring Exhibitions creates exhibition experiences for all audiences and is backed by Polar Music, which is part of Universal Music Group; Eventum Exhibitions, with roots from Live Nation; Parks & Resorts Scandinavia; Synergera Rättighetsförvaltning; and an investment group led by Investering i Kunskap.