Tickets on sale from 3 December from livenation.co.uk
The hugely interactive experience will take visitors on a mind-blowing journey through ABBAWorld’s 25 rooms, bursting with exclusive music, footage, images and never-before-displayed memorabilia from the personal collections of the world’s most cherished pop icons; Agnetha, Benny, Björn and Frida.
An engaging introductory movie by critically acclaimed film director, Jonas Åkerlund, will start the experience and a free audio guide will move visitors through the magical space at their own pace.
The phenomenon of ABBA will be brought to life with interactive highlights including ‘Perform with ABBA’ which will allow fans to get up on stage with their idols, as part of a stunning 3D holographic illusion. ‘Tretow MIX Challenge’ – a chance to mix things up and re-create the ABBA sound, the ‘ABBA Quiz’ which will test fans knowledge. There is also the opportunity to Sing-A-Long and dance with ABBA, plus a chance for fans to see themselves as part of an ABBA video.
Better still, as part of the ticket, all interaction will be recorded so people can choose to access it later online at www.abbaworld.com, allowing their experience to live on and on, just like the music. On entry to ABBAWorld, guests will have their photograph taken, this will appear during a number of the interactive features; fans will see themselves as part of ABBA album covers, posters and other iconic pictures.
Frida said “On behalf of Agnetha, Björn, Benny and I, we are delighted to be part of ABBAWorld and to have the opportunity to share our amazing experiences with our fans. The interactive elements mean this is the first time we can actually take them on the journey with us. London has a special place in all our hearts and we are looking forward to the world premiere of ABBAWorld in January”
Tickets go on sale at 9am on Thursday 3rd December 2009 and are priced at £22.00 / £19.50 (subject to booking fee) and are available from www.livenation.co.uk
For more information about ABBAWorld and the exhibition please log on to: www.abbaworld.com
ABBAWorld – More information for visitors (thanks to Ian Cole for the link)